CASE COMPETITION
What is Case Competition?
During this semester long competition, our AMA team will collaborate to develop a full marketing plan for a sponsoring Fortune 500 company. Members gain hands-on experience in marketing strategy, research, graphic design, and copywriting. This competition helps build skills needed for members' future careers.
Meetings every Monday and Wednesday at
5:00pm, Location TBD
'25-'26 Clients:
Major League Baseball (MLB) and Deloitte Digital are the focus of our exciting case competition for AMA this year.
​​
MLB is a world-renowned professional sports league known for its elite teams, iconic athletes, and wide-reaching media presence, delivering high-quality entertainment to millions of fans. Major League Baseball continues to evolve, embracing new technologies and fan engagement strategies to stay at the forefront of the sports industry.
​
Deloitte Digital is a leader in blending consulting expertise with digital creativity. With services ranging from AI and cloud computing to e-commerce and customer experience, Deloitte Digital helps businesses transform and thrive in the digital age. Their global reach and innovative strategies make them a key player in driving business growth through impactful customer experiences.
Together, MLB and Deloitte Digital present a unique and dynamic challenge for our case competition, encouraging participants to explore the intersection of creative technology and digital consulting to solve real-world business problems.
GRAPHIC DESIGN TEAM
Developing the theme of the final draft submission
Transform ideas from members into graphics
(mainly those from strategy/research)
MARKET RESEARCH TEAM
Responsible for primary & secondary data search
Analyze & draw conclusions from primary data
Create surveys & brainstorm distribution route
Conduct focus groups
Research financial forecast and budget campaign
Metrics
MARKET STRATEGY TEAM
Create marketing strategy & campaign
Create future plan
Budget the campaign
Metrics
COPYWRITING TEAM
Compile and edit all drafts of the case
Complete the final written draft submission
Create financial report
Students choose which of the 4 teams they will work with based on their interests, and have the opportunity to be a Team Director or Team Member! Director interviews and decisions will come out after our first interest meeting.
No experience is necessary to join, or to become a director!
If you have any questions, please email: Jacqueline Patino, VP of Case Competition