We are the American Marketing Association (AMA) at Florida State University, a chapter devoted to developing passionate creatives, motivated learners, and disruptive innovators. In recent years, our chapter has become one of the most impactful student organizations on campus, motivating an unmistakable desire for professional and personal development within our university’s student body. As a proud chapter of the American Marketing Association, we have decided to undertake an ambitious challenge: to mold a generation of progressive, passionate and unyielding marketers as they prepare to revolutionize our idea of business. Above all, we prime our members to discover and embrace their personal styles with confidence, maintaining professionalism without tarnishing their individual being.